The "Moda China International Shoes, Bags & Apparel Fashion Fair "(hereafter referred to as "Moda China Fashion Fair"), organized by the China Leather Industry Association (CLIA), is the largest, most influential and forward - looking fashion exhibition in the leather industry within China.It will be held at the Shanghai New International Expo Center in early September every year. With the theme of "Leading the Fashion Trend, Creating Brand Value", the Moda China Fashion Fair attracts around 400 brand enterprises from countries and regions such as Italy, France, Spain, the United States, Brazil and China to exhibit, and more than 50,000 buyers from all over the world come to visit. The exhibited products will encompass shoes, leather and fur clothing, bags and accessories, and fur artworks, etc. CLIA will host the Moda China International Shoes, Bags & Apparel Fashion Day alongside the fair. Concurrently with the fair, there will also be the largest leather raw material exhibition in Asia - the "All China Leather Exhibition" will also be held. A high - quality fashion feast throughout the entire industry chain will shine brightly in Shanghai.

The instability of the global economy has brought unprecedented changes and challenges to this traditional yet fashionably vibrant industry. The diversification and personalization of consumer demand are increasingly apparent. This is not only reflected in the pursuit of styles and quality but also in the concern for social responsibilities such as environmental protection and sustainability. The "category competition" in the industry has quietly shifted to "brand competition". Against this backdrop, CLIA is committed to building an international platform to establish a bridge connecting domestic and international upstream and downstream industry chains, highlight fashion culture and industry status, and facilitate business negotiations, brand cooperation, and information exchange for more high-quality brand enterprises with great potential.

This fair will become the most influential and forward-looking exhibition event in the industry. It is not only a grand event to promote trade cooperation but also a visual feast in the fashion world, as well as the intersection of brand power and fashion trends. For brand enterprises, it will be an opportunity to position themselves in the world, in China, and within the industry.

During the fair, a series of colorful activities will also be held, including the International Designer Development Summit, Enterprises Special Ordering Meetings, international brand authorization and transfer matchmaking sessions, upstream and downstream OEM/ODM matchmaking, the Social Media Influencer Selection Festival, debut shows from internationally renowned leather and fur apparel designers，International Famous Brand New Product Showcase, the release of the International Shoes, Bags & Apparel Color Trends and etc. It is worth mentioning that more than a hundred fashion media outlets, social media platforms, TV station reporters and social media influencers will be invited to cover the event live. We believe that by participating in this fair, exhibitors can not only seize numerous business opportunities but also stand out in the fiercely competitive market, Advancing towards innovation, thriving towards beauty，The Moda China Fashion Fair will help shoes, bags and apparel brand enterprises achieve high-quality development with solid and steady steps."