According to a report by the Oregonian, Nike recently announced layoffs affecting 732 senior positions, including 32 vice presidents, 112 senior directors, and 174 directors. These senior roles represent more than 40% of the total jobs cut.
In April, Nike laid off approximately 740 positions at its global headquarters in Oregon. Michele Adams, Vice President for People Solutions at Nike, informed state authorities that the "second phase of impacts" at the company's headquarters was scheduled to begin on June 28. Earlier, in February, Nike announced plans to cut around 2% of its total workforce, amounting to more than 1,600 positions.
Nike's Chief Executive, John Donahoe, acknowledged the situation in a memo, stating, "We are not currently performing at our best, and I ultimately hold myself and my leadership team accountable."
Image: Nike global headquarters in Beaverton, Oregon.