US sportswear brand Nike has reported fiscal year 2024 revenues of $51.4 billion compared with $51.2 billion in the prior year, up 1%.

In the fourth quarter, revenues fell 2% to $12.6 billion.

Matthew Friend, Nike’s chief financial officer, said: "We are driving better balance across our portfolio. While we are encouraged by our progress, our fourth quarter results highlighted challenges that have led us to update our fiscal '25 outlook. We are taking actions to reposition Nike to be more competitive, and to drive sustainable, profitable long-term growth.”

In April, it announced around 750 job losses at its headquarters, and at the start of the year said it it wanted to save $2 billion over the next three years through simplifying product assortment, increasing automation and job losses.

Paying shareholders is a big focus for Nike. It said in a statement: "Nike continues to have a strong track record of consistently increasing returns to shareholders, including 22 consecutive years of increasing dividend payouts. In the fourth quarter, the company returned approximately $1.6 billion to shareholders."

Nike CEO John Donahoe added: "We are taking our near-term challenges head-on, while making continued progress in the areas that matter most to Nike’s future – serving the athlete through performance innovation, moving at the pace of the consumer and growing the complete marketplace.”