In terms of sales revenue in 2020, Nike and Adidas still dominate the Chinese sports shoe market, accounting for 25.6% and 17.4% of the market share respectively in China, followed by a domestic brand of Anta, with 15.4% of market share. Brands such as Li Ning, Xtep and New Balance have relatively low market share, all below 10%.

Currently, Nike, Adidas, Anta, Li Ning, Xtep, 361 degrees and so on are the main companies in the making and sales of sports shoes that share majority of Chinese market. Chinese sports shoes companies places the production in Fujian province and put their headquarters in Shanghai.

These big brands of sports shoes are highly recognized by Chinese consumers due to their advantages of long term technological innovation and competitiveness. The products of these big brands sold cover almost all the sports shoes, such as Basketball shoes, football shoes, casual shoes, running shoes, golf shoes, tennis shoes and on so.

Although Adidas and Nike are the most competitive in China, local brands of Anta and Li Ning have wide range of business and sales, their competitiveness has grown strong with increaseing market share in recent years.